About M.A.M

«To the next generation we pass not blood, but ideas. And the most precious of ideas for me is the Armenian language. Thus, each generation must teach Armenian language to the next»


Victor Hambardzumyan

Founders’ Message

"We believe it takes a conscious decision to stay Armenian anywhere, never abandon your roots and always keep that small piece of the world in your heart and mind.

It is on our blood, passed from parents to their children in a never-ending spiral of succession and memory.

Embracing the strength and the struggle, the history, the memories – both painful and happy. The family, the heritage, the language.

Most importantly – language. Because words matter.

A single word can mean many things: the way it’s pronounced, the tone, the implication, the ability to understand the context and the nuances. One has to KNOW to fathom.

Our idea to create «M.A.M educational movement» came from the realization that Armenian language plays a critical role in our national self-identification and preservation of our culture.

To be Armenian also means to teach. We are, after all, a nation of scholars, determined to preserve and pass knowledge at all cost. We are the descendants of philosophers and writers, of women that rescued books.

And so M.A.M teaches. Through carefully curated educational programs, we want to teach next generation of Armenians around the world to speak, to write, but also to recognize and love Armenian heritage, culture and traditions.

Our programs contain courses with several levels of complexity evolving around Armenian language and history, presented interactively in real time, creating immersive real classroom feel for the students.

To be Armenian means to preserve our identity, protect our children and remember our way home.

Staying Armenian is our true mission. Because we believe that to know your language is to know who you are and where you belong."


About M.A.M Educational Movement

Who We Are

Founded in 2021, M.A.M Educational Movement is a pioneering Diaspora‑focused EdTech and cultural initiative dedicated to building a living bridge between the Armenian Diaspora and Armenia through modern, technology‑driven education.

M.A.M functions as an umbrella ecosystem uniting education, teacher empowerment, school support, and community engagement. Our work goes beyond preservation - we create active participation, emotional belonging, and responsibility toward Armenia.

We work with the Ministry of Education, Science, Culture, and Sports of the Republic of Armenia to obtain expert approval for our programs.


Our Ecosystem

M.A.M Educational Movement brings together three interconnected pillars:

M.A.M Armenian Online School

The first EdTech platform designed specifically for the Armenian Diaspora, offering interactive and gamified curricula in Armenian language, history, culture, and literature for children and youth worldwide.

M.A.M Academy

A professional development hub empowering Diaspora educators through modern teaching methodologies, digital tools, and identity‑centered pedagogy for both online and offline learning environments.

M.A.M Educational Foundation

Strengthening Armenia–Diaspora relations by mobilizing resources, supporting cultural resilience initiatives, and implementing long‑term education‑driven impact projects.

Together, these entities form a global Armenian education ecosystem — connecting learners, educators, families, schools, and institutions across continents.

We work with the Ministry of Education, Science, Culture, and Sports of the Republic of Armenia to obtain expert approval for our programs


Our Mission

To safeguard and transmit Armenian intangible cultural heritage through modern education, empowering Diaspora communities to maintain their identity and build strong, meaningful connections with Armenia.

Our Vision

To become the leading global Armenian Diaspora EdTech hub, creating scalable and innovative cultural education models that ensure intergenerational heritage transmission and strengthen Armenia–Diaspora unity.


Why We Exist — A Defining Moment

The Armenian Diaspora stands at a historic crossroads.

Across generations and geographies, Armenian identity faces growing pressure from assimilation, fragmentation, language loss, and emotional distance from Armenia. At the same time, recent global and regional crises have awakened a renewed urgency among Diaspora Armenians - a need to belong, understand, and act.

Identity does not survive on memory alone.

It survives through education, connection, and lived experience.

Education is our strongest bridge to Armenia.


Our Core Belief

Every Armenian child in the Diaspora deserves a living, meaningful connection to Armenia - not as an abstract symbol, but as a Homeland they know, understand, and feel responsible for.

Education is how we build that bridge.


The Bridge to Armenia: Our Education Ecosystem

We envision Armenian education not as isolated weekend schools, but as a globally connected learning ecosystem that brings together:

  • Diaspora children and youth seeking identity and belonging
  • Educators and mentors shaping the next generation
  • Families navigating multilingual and mixed identities
  • Armenian institutions in Armenia and the Diaspora providing authenticity and depth

This ecosystem transforms Armenian education from preservation to participation.


Our Strategic North Star

A globally connected Armenian generation that:

  • Speaks, reads, and writes Armenian with confidence
  • Understands Armenian history, culture, and modern realities
  • Feels emotionally connected to Armenia
  • Is prepared to contribute intellectually, culturally, and professionally


What We Do

  • Digital Education: Interactive, gamified modules in Armenian language, history, literature, and culture
  • Community Engagement: Live online programs connecting Diaspora learners globally
  • Diaspora School Support: Ready‑to‑use curricula, modern methodologies, and classroom innovation
  • Teacher Training: Professional programs equipping educators for online and hybrid learning
  • School Collaborations: Comprehensive support for community schools across Europe, North America, Russia, and the Middle East - including curriculum design, technological advising, and integration of the mam‑edu.com platform.


Our Impact

  • Learners from 40+ countries engaged through structured digital Armenian education
  • 5,000+ students strengthening language skills and cultural identity
  • Partnerships with Diaspora schools in EU, USA, Canada, Russia, and beyond
  • 200+ teachers trained in innovative Armenian education methodologies
  • Nearly USD 200,000 raised for education and cultural resilience initiatives


Our Team & Network

  • Core Team: 20+ professionals in education, linguistics, digital pedagogy, IT, and cultural programming
  • Educators: 40+ certified teachers trained in modern online and hybrid methodologies
  • Support Network: Volunteers and partners across Europe, North America, and the Middle East

M.A.M operates at the intersection of professional education and grassroots movement.


Our Theory of Change

If we:

  • Build modern, accessible Armenian education for the Diaspora
  • Equip educators with the right tools and mindset
  • Create real, living connections with Armenia

Then:

  • Diaspora Armenians develop lasting identity, competence, and responsibility

So that:

  • Armenia and the Diaspora grow stronger together — generation after generation.


Join the Bridge

This is not just a school.

Not a single program.

Not a short‑term intervention.

This is a long‑term investment in the Armenian future globally.

We invite Diaspora organizations, philanthropic foundations, CSR and corporate partners, and Armenian institutions worldwide to join us in building the Bridge to Armenia — through education.



Our achievements
2021
Founded
42
Employees
21
Courses
50000+
Lessons
How ideas become reality